|Powerful Reason # 5 &
Missing Link #
"Offers -- How
To Create Powerful Offers That Cause People To Line Up And Beg You
For Your Product!"
Why do some poor copy sites sell like crazy, while other sites
with powerful copy sell nothing? Because nothing affects
website sales more than the basic offer.
Ask any professional copywriter and they will tell you:
"Changes in the
price, terms, guarantee and the way in which the product is
combined or segmented will show greater difference in response
than most changes in copy or
You can use the most convincing copy in the world and still sell
nothing if your offer is weak and uninspiring! In fact, you might as
well be pushing a peanut up a mountain with your nose.
Here's just another area where 'Confessions of a Website
Copywriter' beats the rest. You'll learn:
The simple changes in your
payment proposition that will practically force prospects to
give you their money!
How to use bonuses to attract a
stampede of business to your door!
3 powerful enhancements to
turning your guarantee into a turbo charged weapon that will
have your customers begging for more!
5 simple yet alluring pricing
strategies that will shock your prospects and explode sales
through the roof!
How to create a drop-dead, kick
butt offer that is virtually guaranteed to sell like crazy (both
on and off-line)!
Frankly, most copywriting courses don't cover offers at all. And
if the offer is more important than the way it is presented, isn't
this something that should be covered?
Powerful Reason # 6 & Missing Link #
Based Layout -- How To Design A Web Page To Get Your Copy
How effective is powerful sales copy when it doesn't get read?
Well the answer is obvious... It's useless.
In fact, copy that doesn't get read is about as useless as a
screen door on a submarine? It's like the proverbial tree falling in
the woods with no-one around to hear it!
So how do you get your copy read? Simple, you use a readability
based design strategy to encourage readership.
You see, nothing affects the readership of a letter more than the
basic layout of the copy. So a powerful letter really relies on 2
main elements - the
COPY to sell your
the LAYOUT to get the
sales copy read.
Now you don't need to be a genius to create an effective
readability based layout. But you do need to know some of the
insider secrets. And these insider secrets are sadly overlooked by
many of the copywriting courses being sold today.
Thankfully, 'Confessions of a Website
Copywriter' reveals ALL the layout secrets you need to
getting your letter read.
Here are just some of the tricks of the trade shared with
Consumer readership behavior and
how to exploit it to entice readers into devouring your
What to highlight on your letter and
5 little known eye catching
techniques to constructing your words, sentences and paragraphs
to encourage readership!
How to make your headlines jump out
from your page to grab your prospect's attention!
7 simple ways to highlight text,
sentences and paragraphs so they magnetically attract scanning
readers every time!
How to take advantage of pictures so
they positively influence the readership pattern of your
The most digestible font to
scanning eyes and when to use them!
And since layout greatly determines the extent to which your
letter gets read, isn't this something you should be learning about?
"It's Like Having
The Goose That Laid The Golden Egg!"
Owning 'Confessions of a Website Copywriter' is
like having the goose that laid the golden egg. You'll have
everything you need to create your very own automatic cash machine
that can generate thousands of dollars for you while you sleep.
We could easily charge $97 for the ebook version of this manual.
How do we know? Because the author ran a pricing survey with beta
testers and this is the price that many said they'd expect to
But setting the price at $97 for this program would limit the
number of people who could take advantage of it. Many of the people
who need it most, simply wouldn't be the ones who get it.
absolutely determined to stopping the 'little guy' from being ripped
off by all 'direct mail crap' being passed off nowadays that
doesn't work online.
That's why you can get 'Confessions of a Website
Copywriter' for a steal at $57.
In the words of the author:
Update: I'm on a mission - I am so absolutely
committed to stopping the little guy from being ripped off (like I
was time and time again) that as part of a special marketing test,
I am dropping the $57 price even lower to $27!
But be warned
- I'm only doing this to see whether it gets 'Confessions of a
Website Copywriter' into more hands or not. If it doesn't (or if
it actually reduces the number because of quality perception
problems), the price will rise again and you'll be forced to pay
the full $57!
Remember - This is the same manual that many of the top marketing
gurus are staking their reputations on and endorsing... including
Joe Vitale, Brett McFall, Chris
Bloor and Dan Thies (just to name a few).
It is also the same closely guarded secrets that many copywriting
courses being sold online today don't tell you... and which could
cost you 1042% in online sales and profits!
And you can get it all now for only $27.
But Wait... We Want To Make This A
"Here's 4 More
FREE Gifts For You,
If You Take Action
To prove how committed we are to getting 'Confessions of a
Website Copywriter' into as many hands as possible, we are
going to throw in these highly coveted reports.
These reports are unlike many of the others being given away
online. Each is carefully hand selected to ensure they are of the
We are totally convinced that each one will reveal at least one
piece of marketing knowledge that will increase the bottom line of
FREE GIFT # 1: "8
Time Saving Work Sheets" (valued
Writing copy can be extremely tedious. You sometimes get so
frustrated and overwhelmed by it all, that you feeling like a…
That's why I have included these worksheets that I copied from
other copywriters. That's right copied!
You see, when I first started writing letters and advertising
pieces, my mind was a jumbled mess. I didn't know what I was doing
from one point to another.
I often lost my train of thought and went off track from what I
wanted to achieve. It used to make me so frustrated that I often
felt like slitting my wrists to end the pain.
Then slowly, I began discovering some of the worksheets that the
It made my writing more straightforward and organized. Not only
did it slash my writing time by two thirds, it also greatly
improving the quality of my work.
Now you can enjoy the time saving, profit producing benefits that
copywriters all around the world enjoy with these worksheets. You'll
never find yourself staring blankly into an empty screen or piece of
paper again. All the pain will disappear when you utilize these
simple yet powerful tools of the trade to organize yourself.
FREE GIFT # 2: "Words That Lose Money, Words
That Make Money" (valued at $17)
resource with tons of proven words!" - Yanik
Did you know that there are about 24 words that can actually act
as 'Emotional off switches' in your prospects minds?
Let's take the word 'order' for example. The word 'order'
communicates the pain of parting with money and can scare your
But it doesn't stop there... Did you know that there are about
300 words that have been *PROVEN to make money when used in
virtually any sales promotion?
Now let's look at the word 'invest'. 'Invest' communicates a
benefit to your prospects instead of a pain. It is therefore much
more digestible and persuasive to your prospects than the word
'order', wouldn't you agree?
In this report, you'll discover 24 'dead as a door nail' words to
avoid in your advertising pieces, along with 300 of the best 'words
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More than 200 businesses worldwide have profited from this
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FREE GIFT # 3: "How To Make Your Business Card
A Potent Selling Tool!" (valued at $27)
Newsflash - the majority of business cards given away end up
being used as note paper or in the bin. That's because the majority
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This report helps stop all that. It reveals the little known
techniques to creating business cards that generate leads and sell
I was gob smacked when I first read it. I couldn't
believe how simple the concepts and strategies were and how powerful
After following the advice in this report and making a few
changes to my businesses cards, I estimate my closing rate increased
by around 50%. How much would a 50% higher close be worth to your
If you would like to transform your tired old business cards into
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in this report.
FREE BONUS # 4: "Great Logos And Why"
There's a big lie circulating the 'get rich quick' traps claiming
logos don't sell. Now I'm not saying that logos sell products. We
all know that the copy in your salesman. What I'm saying is that
logos help your copy sell more!… as long as they are credibility
Let me explain.
When a computer wiz and a chef talk about the best software
program to buy, the computer wiz will be more influential. On the
other hand, when they talk about the best curry and where to buy it,
the chef will win out. What is happening here?
Very simply, the computer wiz knows his field of expertise better
and will be more influential when it comes to computers related
discussions. The chef knows his field of expertise and will
similarly be more influential when discussing cooking. Plus, one
important second requirement: each must be trustworthy.
When a person is considered an expert and trustworthy, then the
person will be considered credible. Messages from the credible
person will be more influential by the recipient of the message.
How does this relate to logos? Think of the person as the company
and the recipient as the customer. When a logo is designed to
symbolize the company's field of business, then the company is
considered an expert in this business.
And being viewed as an expert, helps build your credibility which
consequently increase the persuasiveness of your message.
Enter Bill Haig, one of the forefathers of credibility based
logos. Bill has worked in the graphic design/marketing field for
over 40 years as a strategic logo design planner and logo program
He has help plan credibility based logos for conglomerates such
as AT&T, United Airlines, United Way, and Rockwell International
to name a few. He is also the best selling author of The Power of
Logos: How to Create Effective Company Logos (now in its 4th
In this report, Bill reveals the secrets to creating powerful
credibility based logos, along with examples of
what works, what doesn't and why.
You will discover how to quickly and easily create your own
'credibility based logo' to come across as an expert in your
Using these techniques will skyrocket the credibility of your web
site, sales letters, letterheads, business cards, advertisements and
any other promotional material you use.
This is subject is rarely discussed and is one you can't afford
I'm Going To
'Sweeten The Deal' Even More -
By Making A Guarantee Few Dare
Invite YOU To Take A '6 weeks FREE Peak'…
"If Within 6 weeks
You Don't See Yourself Making 300% More Profits From The Techniques
In This Manual - I'll GIVE YOU YOUR MONEY
PLUS Let You Keep The $78 Worth Of
As A Thank You For Trying Us
Now in case you have any lingering doubts about this whatsoever,
I want to make it foolproof for you. You see, I completely guarantee
that the proven strategies and techniques in this manual will work
So here's my "Money-Back-Plus-A-$78-Gift" guarantee…