Have you ever sent out your carefully worded sales letter in a mailing campaign only to realise that . . . you had forgotten to include an important point or a useful feature of your product.
Conversely when you reply to customers or follow up on their initial enquiries do you wish that you had some additional news to convey ?
Then why not combine the two ?
In your sales letter you can DELIBERATELY omit some information.
* special discount offer
* your own personal experience with the product
* comparison with other products
* references from satisfied customers
And then be sure to mention these as an extra MOTIVATING incentive in your next communication !
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