When it pays to FORGET an item

Author: Harvey Segal

Have you ever sent out your carefully worded sales letter in a mailing campaign only to realise that . . . you had forgotten to include an important point or a useful feature of your product.

Conversely when you reply to customers or follow up on their initial enquiries do you wish that you had some additional news to convey ?

Then why not combine the two ?

In your sales letter you can DELIBERATELY omit some information.

For example

* special discount offer

* your own personal experience with the product

* comparison with other products

* references from satisfied customers

And then be sure to mention these as an extra MOTIVATING incentive in your next communication !

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And there's more great articles, ideas and tips at the SuperTips website http://www.supertips.com


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