Youve written your sales letter and its in the hands of your potential customer - in other words he has retrieved it from his Email or downloaded it from the web and he has just reviewed it OFFLINE and is interested.
Now comes the critical moment - when you want to get him ONLINE, onto the Net, visit your site and complete an order form.
But he doesnt do it.
How do you overcome this inertia ?
You have to find that extra spur, that extra incentive to change the thinking of your reader from "interested" to "excited". You don't want to lose that precious moment.
How do you do this ?
Save for the very end the most enticing benefit that your product will provide, or
mention an additional bonus
Sounds familiar ?
Of course. We have all been attracted by well crafted sales letters to take that extra step.
There's no reason why you can't copy this method.
And if you want an example of exactly how to do this it's in the Free book mentioned below.
Guru Magic: the Internet marketing book with a UNIQUE twist
And there's more great articles, ideas and tips at the SuperTips website http://www.supertips.com
You are welcome to reprint this article as long as you include the credits at the end.